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for the stylish mom who loves

her child, herself and Mother Nature

The Mothers en Vogue Mom & Tot collectionWe embrace pregnancy with style, rather than fashion. We espouse breastfeeding and find that with the right clothes (cleverly designed for feeding), it can make a difference and facilitate a successful breastfeeding endeavour.

We believe a successful maternity and nursing wardrobe must begin with well thought-out designs that balance style, comfort and function. Beyond styling, MEV’s clothing must deliver equally on comfort. It must also be constructed with natural fabrication (think cotton, linen, bamboo – naturally derived yarns) and even better if ecologically derived. The rationale behind such demands is simple - nursing mothers and babies benefit most from wearing natural textiles as these are most comfortable and breathe-able and help reduce incidences of skin sensitivities or reactions.

We are a Singapore brand born in 2003 and have been dressing expectant and nursing moms around the world. Our MEV brand founder, Sharon Ho-Norton - a mother with an intimate understanding of breastfeeding who is inspired by her personal motherhood journeys and those of other mothers - believes that breastfeeding, besides being beneficial for the child, should also be a positive and empowering journey for every new mom.

We are a brand that is conceived and designed by moms (the designers) – for moms.

LOVE!Sharon & the MEV Team 

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What We're Known For

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Our Founder, Our Story

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Vision & Values

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Natural Fabrics & Comfort

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Our Nursing Systems

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